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They say that advertising is not good or bad... A big lie! Advertising is very good. The worst is just as bad. Those who thought whether my name was heard or how it was heard became short-term brands. Brands that have defyed the years are constantly striving to raise their brand positions in advertising, which is the only medium where they meet with their target audience, apart from products or services. There is a lot of competition, the world is spinning faster now. Advertising is a must!